You Are the Product

Big data refers to the vast amounts of structured and unstructured data generated by businesses, governments, and individuals that can’t be processed using traditional data management tools. It is characterized by the 3Vs: volume, velocity, and variety.

Big data is used to gain insights and make informed decisions through advanced analytics and machine learning algorithms. It is applied in various industries such as healthcare, finance, retail, and marketing to improve operations, identify new opportunities, and enhance customer experiences. For example, in healthcare, big data can be used to predict patient outcomes and improve treatment options, while in marketing it can help companies target customers more effectively with personalized ads.

Data is being harvested 24 hours a day every single day.

Big data gives us the ability to tailor technology solutions more effectively to workflows, cultures and even unique personalities. But it can also be used to create detailed profiles of us without our knowledge. These profiles can be used for everything from targeted ads to predictors of behavior.


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